Kering CRM Director

À propos de Kering

Kering is a global, family-led luxury group overseeing a portfolio of distinguished Maisons across couture, ready-to-wear, leather goods, jewelry, eyewear and beauty. Renowned for its emphasis on creativity, craftsmanship and sustainability, Kering combines entrepreneurial leadership with a matrix organisation that coordinates brand-specific autonomy and group-level strategic functions.

Rôle et responsabilités

• Define and own the Group-wide CRM vision, strategy and roadmap, ensuring alignment with commercial objectives across Maisons.
• Lead the evolution and governance of CRM platforms and data activation capabilities to enable scalable, personalised client experiences.
• Design and deploy CRM frameworks, guidelines and best practices for segmentation, targeting and personalization across markets.
• Coordinate and chair cross-functional working groups (Global Marketing, Media, Digital, Sales, Maison teams) to ensure consistent execution and governance.
• Support local teams through training, capability building and roll‑out of geographic best practices.
• Manage key external partners, technology vendors and implementation partners to deliver CRM initiatives on time and at scale.
• Monitor performance, derive actionable insights from CRM activations and iterate strategy to maximise client engagement and loyalty.

Qualifications requises

• 8–10 years of progressive experience in CRM or data‑driven marketing roles, ideally within beauty, retail or luxury brands.
• Proven track record of designing and scaling CRM strategies across multiple markets and brands.
• Demonstrated leadership and stakeholder management skills with the ability to influence at senior levels.
• Analytical mindset with experience in data activation and performance measurement.
• Strategic thinker with hands‑on execution capability and a solutions‑oriented approach.

Compétences

Expérience requise

8–10 years in CRM or data-driven marketing roles, with demonstrable experience scaling CRM programs across multiple markets and brands—preferably within beauty, retail or luxury sectors.

Formation

Bachelor’s degree in marketing, business, statistics, data science or a related field; master’s degree or equivalent advanced qualification preferred.

Environnement de travail

Culture d'entreprise

The Group fosters a collaborative, creative and client-centric culture that emphasises brand autonomy alongside group-wide excellence. Kering promotes diversity and inclusion, encouraging cross-Maison collaboration, innovation and a commitment to sustainable business practices.

À propos de Cerulean

Cerulean est le portail de recrutement de référence pour l'industrie mondiale du luxe. Nous mettons en relation des profils d'exception avec des opportunités uniques au sein des plus grandes maisons de mode, de haute horlogerie, de joaillerie, de cosmétiques de prestige, d'hôtellerie et de vente de détail. Cerulean rassemble et structure l'emploi du luxe pour vous guider vers la carrière à laquelle vous aspirez.